About Me | Portfolio

Life is amazing when you live each moment, accomplish what you want and never carry forward any regrets, that's a way to live a life!

ANISTON ANTONY

A BIT ABOUT ME

I am a great admirer of how our minds work and to understand how we think through our activities. It can be as simple as scrolling through our feed or doing a complex task.

This admiration over the years has thaught me great lessons and a curiosity to learn more- About us!

I think design needs to be understood as a tool to create a positive and practical approach to tackle ones problems.

WORK EXPERIENCE

Mercedes Benz R&D, India

Sep 2022- Present

Accubits Technologies

Jun 2022- Sep 2022

Accenture

Aug 2021- Jun 2022

Tata Elxsi

Mar 2021- May 2021

Tata Consultancy Services

Oct 2016 - Aug 2019

Sr. User Experience Designer

Developed an AI chatbot for Jira and Confluence, simplifying document management and ticket updates, resulting in a 25% reduction in manual workload.
Designed infotainment screens catering to various types of colour blindness (Protanopia, Deuteranopia, Tritanopia, Achromatopsia) which increased customer satisfaction by 10%.
Launched cutting-edge Continuous Feedback Loop feature enabling users to submit real-time feedback directly through the infotainment screen, leading to a 25% rise in user engagement and a 15% boost in customer satisfaction ratings.
Crafted a Figma Plugin to optimize data entry, resulting in a 20% increase in efficiency.
Created comprehensive onboarding documentation, reducing new team member’s readiness time from 3 weeks to 1.5 weeks with clear process outlines, requirements, and outcomes.
Conducted benchmarking tests to optimize ADAS features and enhance UX, leading to a 20% increase in operational efficiency within our car.

User Experience Designer

Composed a web portal for "Nifty Souq," MENA's premier NFT marketplace, while developing design system to enhance usability by 18% and establish clear visual hierarchy.
Led a collaborative initiative with the design team to overhaul website layout and functionality, enhancing the user journey and driving a 20% boost in average session duration alongside a 15% uptick in conversion rates.

User Experience Designer

Guided interface design initiatives in Accenture's Marketing and Analytics division, focusing on intuitive usability to analyse complex market data, such as sales reports, investments, and ROI.
Crafted user personas and scenarios to inform marketing strategies and feature prioritization, driving a 20% increase in product adoption.
Contributed to a marketing analytics platform by designing visually intuitive solutions, resulting in a 25% increase in user engagement simplifying complex graphs and charts.

Design Intern

Contributed to my graduation project, Modular Smart Air Cooler, leveraging emerging technologies to decrease the packaging volume by 0.6 times when not in use.
Acquired comprehensive understanding of industrial product design process, encompassing industry standards, best practices, and methodologies.

Interaction Designer

Identifying user interaction challenges throughout the SDLC process, particularly when multiple stakeholder approvals are required, resulting in a 10% increase in efficiency across various stages of the SDLC.
Developed the concept of handbrake system for two-wheelers to enhance rider confidence on sloped terrain, resulting in a 15% positive response.
Conduct user research, meet client expectations with UX solutions, and document requirements through wireframes and user flows.

EDUCATION

Post Graduation, Masters, M.Des

Graduation, Bachelors, B.Tech

MITID, Pune, Maharashtra university

Aug 2019 - Jul 2021

SCTCE, Trivandrum, Kerala University

Major: Product Design

Minor: User experience design

Learning the techniques and qualities required to become a product designer. Had exposure to many amazing teachers who enlightened our minds in Primary research, Secondary research, Wireframes.

Also on IA, Mood board, Storyboarding, Prototyping, Workshop techniques in wood metal and HDPE plastic materials, sketching, rendering throughout our journey.

Major: Automobile Engineering

Minor: Mechanical Engineering

Jul 2012 - Aug 2016

Learning the engineering way of how designs are made. The basics of how automobiles work, right from the engine to the body structures. Practical hands-on experience with IC engines, transmission, and other components to enhance our knowledge.

Also, had exposure to other parts of fields such as electrical systems, electronics, computer programming, production technologies, chemical engineering.